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Sound branding with the Louis Vuitton Light Up speaker
Disseminate the product's identity by sound
After releasing several connected objects such as the connected watch Tambour Horizon or the wireless headphones Horizon, the Maison Louis Vuitton enriched its collection of exceptional audio accessories with a new object. The portable connected speaker “Louis Vuitton Horizon Light Up”.
Ircam Amplify defined and created the design of the sound interfaces for this new product to redeem the promise of high quality throughout the entire audio experience of the speaker Horizon Light Up. By using the method SPeaK created by IRCAM, the semantics of the object led to its new sound and functionality vocabulary. From turning on the speaker to pairing it with Bluetooth, each sound has been created and added to the object to make the speaker resonate within its environment and facilitate its use.