Les Echos – Portrait

In an increasingly information-saturated attention economy, the transmission of emotion is an essential driver for capturing a fickle audience. As audio takes on a growing role in branded content, how can we differentiate and personalize an impactful, high-tech and sensitive sonic experience?

– video in French –

In his chaptered video, journalist PP Garcia went to meet Antoine Petroff, Director of Immersive Products at Ircam Amplify, to learn all about binaural 3D audio. An interview conducted by an expert with another expert to experience binaural sound and discover its many applications in our daily lives!