Reamplify

Reamplify is the exploratory space that analyzes the audio revolutions in our daily lives.

From fundamental discoveries to their concrete applications, from major industry trends to the possibilities of tomorrow. Reamplify offers a keen interpretation of a technological and creative world in constant motion.

Through Reamplify, we share with you the vibration that drives experts and journalists.

Stay ahead of the curve!

You want to explore the power of sound and how it echoes through the news?

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PP Garcia: All about 3D binaural audio

– video in French –

In his chaptered video, journalist PP Garcia went to meet Antoine Petroff, Director of Immersive Products at Ircam Amplify, to learn all about binaural 3D audio. An interview conducted by an expert with another expert to experience binaural sound and discover its many applications in our daily lives!

Le Monde: “Time Hotel”, on France 3, the eternal return and the living dead of Thierry Ardisson

– article in French –

The new creation of the producer and animator reconstructs by artificial intelligence processes the voice, face and mimics of great departed.

20 Minutes: “Time Hotel, Is Thierry Ardisson’s show the television of tomorrow or yesterday?

– article in French –

In his show “Time Hotel”, Thierry Ardisson used deepfakes to resurrect missing stars, opening ethical questions and technological potential.

Marie Claire

PERFUM SMELLED WITH THE BRAIN
– article in Italian –
Do we really need our sense of smell to experience the emotions of a fragrance? not really. according to experts, we are at the dawn of a revolution that involves touch, taste and hearing. provocations aside, let us be guided by our senses

Le Journal du Dimanche

PERFUMES THAT ARE LISTENED TO
– article in French –
Hearing and smelling stimulate memories and emotions. Several projects make them play in unison.

BFM Business – Tech & Co

START UP & CO : IRCAM AMPLIFY COLLABORATED WITH L’OREAL TO CREATE “SPICE BOMB INFRARED”, THE FIRST PERFUME THAT LISTENS
– article in French –
This Thursday, October 7, Philippe Tour, managing director at IRCAM Amplify, talked about his company’s collaboration with L’Oreal to create “Spice Bomb Infrared”, the first perfume that can be listened to, in Start up & Co, in the Tech & Co program presented by François Sorel.

Forbes

VIKTOR & ROLF’S NEW SPICEBOMB FRAGRANCE HAS ITS VERY OWN SOUND
If a fragrance had a sound what would it be? We’re not talking soundtracks for 30- or 60-second television commercials, or music that captures the joie de vivre of Chanel Chance or the jaunty, flirty spirit of Guerlain Le Petite Robe Noir.

TF1

TV NEWS (1 PM)
– video in French –
All about artificial intelligence in the music industry with Ircam Amplify and Believe.

L’ADN

Podcast, Clubhouse, streaming…
– article in French –
Why do we only have eyes for sound?

L’ADN

2021 – 2026: the great epic of musical AI.
– article in French –

01 Net

Made in France: the new GoPro application beats to the rhythm of blue-white-red algorithms.
– article in French –

Stratégies

SOUND IN ALL ITS STATES.
– article in French –
From Barilla to Netflix, from Bugatti to Twitter, brands and media are multiplying their initiatives around audio. Let’s take a look at ten striking, innovative or simply amusing examples.

Stay tuned!

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