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As the march towards more realistic entertainment environments continues, the music industry is potentially diving headfirst into 3D audio. IRCAM Amplify is one player attempting to eradicate the barriers to adoption.

IRCAM amplify, a cutting-edge branch of IRCAM, France’s foremost audio research institute, aims to make immersive audio a reality for all creators without compromising quality. Ircam Amplify announces the launch of its groundbreaking Beta program, providing digital music companies with a unique opportunity to leverage spatial audio technology.

by Stuart Dredge Thanks to Apple Music, Amazon Music and other streaming services, spatial audio is growing in popularity: both in terms of the number of people hearing it, and the number of tracks and albums being converted to it.

Ircam Amplify launches the beta version of its accessible spatial audio solution By Emmanuel Legrand Ircam Amplify is launching the beta version of its accessible spatial audio solution, offering artists, labels and distributors “to leverage spatial audio technology” by transforming music files into spacial audio content.

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In his chaptered video, journalist PP Garcia went to meet Antoine Petroff, Director of Immersive Products at Ircam Amplify, to learn all about binaural 3D audio. An interview conducted by an expert with another expert to experience binaural sound and discover its many applications in our daily lives!

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The new creation of the producer and animator reconstructs by artificial intelligence processes the voice, face and mimics of great departed.

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In his show “Time Hotel”, Thierry Ardisson used deepfakes to resurrect missing stars, opening ethical questions and technological potential.

PERFUMES THAT ARE LISTENED TO
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Hearing and smelling stimulate memories and emotions. Several projects make them play in unison.

START UP & CO : IRCAM AMPLIFY COLLABORATED WITH L’OREAL TO CREATE “SPICE BOMB INFRARED”, THE FIRST PERFUME THAT LISTENS
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This Thursday, October 7, Philippe Tour, managing director at IRCAM Amplify, talked about his company’s collaboration with L’Oreal to create “Spice Bomb Infrared”, the first perfume that can be listened to, in Start up & Co, in the Tech & Co program presented by François Sorel.

VIKTOR & ROLF’S NEW SPICEBOMB FRAGRANCE HAS ITS VERY OWN SOUND
If a fragrance had a sound what would it be? We’re not talking soundtracks for 30- or 60-second television commercials, or music that captures the joie de vivre of Chanel Chance or the jaunty, flirty spirit of Guerlain Le Petite Robe Noir.

TV NEWS (1 PM)
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All about artificial intelligence in the music industry with Ircam Amplify and Believe.

Podcast, Clubhouse, streaming…
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Why do we only have eyes for sound?