Ircam amplify will take the floor at the 7th edition of Viva Technology, to be held in Paris from June 14 to 17, 2023. 

Nathalie Birocheau (CEO) and Jean-Yves Leporcher (CXO) will be on the Discovery stage – dedicated to future innovations and technologies – to explain why and how sound is a booster for e-commerce sales, based on a study carried out in partnership with IFF Scent.

In this fifteen-minute session, you will experience the “sound of a perfume” with IFF scent and Ircam Amplify: a unique event in which you will be able to participate in real time.

Let’s meet 06.14 at 4.15 pm on the Discovery Stage !