Ircam amplify on stage at Vivatech 2023.

Ircam amplify will take the floor at the 7th edition of Viva Technology, to be held in Paris from June 14 to 17, 2023. 

Nathalie Birocheau (CEO) and Jean-Yves Leporcher (CXO) will be on the Discovery stage – dedicated to future innovations and technologies – to explain why and how sound is a booster for e-commerce sales, based on a study carried out in partnership with IFF Scent.

In this fifteen-minute session, you will experience the “sound of a perfume” with IFF scent and Ircam Amplify: a unique event in which you will be able to participate in real time.

Let’s meet 06.14 at 4.15 pm on the Discovery Stage !