Reamplify

Reamplify is the exploratory space that analyzes the audio revolutions in our daily lives.

From fundamental discoveries to their concrete applications, from major industry trends to the possibilities of tomorrow. Reamplify offers a keen interpretation of a technological and creative world in constant motion.

Through Reamplify, we share with you the vibration that drives experts and journalists.

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audio, innovation sonore, émotion, podcast interactif, gestuelle, expérience olfactive, expérientielle, création, humain, sens

Digital, global and innovative: the sound experience

Being surrounded more and more by a digital environment, could sound design be the way to share our emotions? A tailor-made sound creation is usually the key to materialize a deep sensory and emotional experience. Sound innovation thus becomes a pillar of plural and multi-sensory experiences, improving them but also making them more accessible.

Forum on the Power of Sound in Industry – January 20th, 2 PM-6PM [CET]

SOUND TECH FOR GOOD
New technologies for a shared world

Since 2021, Ircam Amplify has been presenting a major annual event, live from Ircam in Paris and livestreamed anywhere in the world, to address the most essential challenges for the future of sound across multiple industries.

A History of Synthetic Voices

In the age of AI, deep learning, and voice assistants, Ircam is a pioneer in the field of synthetic voices. Ircam’s research now makes it possible to humanize voices by infusing them with emotion, individuality, and subtlety.

Here’s why “Sound Tech For Good” will be the theme of the Forum for the Power of Sound in Industry 2022

On January 20, 2022, the second annual Forum on the Power of Sound in Industry will be held at Ircam in Paris, and streamed simultaneously worldwide, from 2 p.m. to 6 p.m. CET. The 2022 theme will be “Sound Tech For Good”. But, what does it mean?

Marie Claire

PERFUM SMELLED WITH THE BRAIN
– article in Italian –
Do we really need our sense of smell to experience the emotions of a fragrance? not really. according to experts, we are at the dawn of a revolution that involves touch, taste and hearing. provocations aside, let us be guided by our senses

Le Journal du Dimanche

PERFUMES THAT ARE LISTENED TO
– article in French –
Hearing and smelling stimulate memories and emotions. Several projects make them play in unison.

BFM Business – Tech & Co

START UP & CO : IRCAM AMPLIFY COLLABORATED WITH L’OREAL TO CREATE “SPICE BOMB INFRARED”, THE FIRST PERFUME THAT LISTENS
– article in French –
This Thursday, October 7, Philippe Tour, managing director at IRCAM Amplify, talked about his company’s collaboration with L’Oreal to create “Spice Bomb Infrared”, the first perfume that can be listened to, in Start up & Co, in the Tech & Co program presented by François Sorel.

Forbes

VIKTOR & ROLF’S NEW SPICEBOMB FRAGRANCE HAS ITS VERY OWN SOUND
If a fragrance had a sound what would it be? We’re not talking soundtracks for 30- or 60-second television commercials, or music that captures the joie de vivre of Chanel Chance or the jaunty, flirty spirit of Guerlain Le Petite Robe Noir.

What audio innovation in the health sector will help overcome a sound handicap?

The sound is becoming a real public health issue. That is true for tomorrow but also for today. A lot of public and private actors from health and tech are aware of that subject already. Around 2.5 millions of people are going to suffer from hearing problems in 2050, according to a report from the World Health Organization.

How do sound and vocal interfaces build new relationships with our everyday objects?

We are in a world where relationships between humans and connected devices are vast. These links are increasingly made by vocal and sound interfaces. Today, we are already talking with our smartphones, cars, speakers, computers… Tomorrow, sounds and voices will be at the center of our relationship with every technology.

Stay tuned!

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