The dominance of digital has led to a serious software update of the music industry. Trends in the production, distribution and consumption of music are leading to ever faster and immediately global adoption curves (just look at the success of steaming and short videos).
If you grab any recent article focusing on brand-new trendy headphones, or the latest feature announcement by a DSP, no doubt that the headline contains words like ‘immersive sound’ or ‘spatial audio’.
This is not surprising. Consumers are now widely familiar with this kind of technology and the associated listening benefits. 73% have heard of spatial audio at least once. With the offers of Apple Music, Amazon Music, Tidal and Tencent, immersive has become widespread for current use: mobile listening.
3D audio is moving from niche to widespread listening. Immersive music is now.