As part of UNESCO’s Sound Week (from January 18 to 24, 2021) Ircam Amplify organizes the first Forum about the Power of Sound in the Industry, 21 January 2021, from 14:00 to 18:00.

Only on registration – Please note that this event is in French

The French association La Semaine du Son de l’UNESCO (The Week of Sound UNESCO) organizes the 18th edition of the annual Week of Sound UNESCO. In 2021, the event takes place in Paris from Monday, January 18 to Sunday, 24 and in other parts of France until Sunday, January 31.

For this occasion, Ircam Amplify has created “The first annual Forum about the Power of Sound in the Industry” as a meeting place for companies that rely on sound and audio to invent the uses of tomorrow.

The forum is created for professionals prioritizing the following sectors: the Industry of Music, Health, IoT & Robotics, Video gaming and also the Automotive sector.

The exclusive program is designed and produced by Ircam Amplify, in partnership with the association the Week of Sound UNESCO. Its sole purpose is to seek beyond the sector of audio in order to unite the main industrial and economical gamechangers relying on new uses of sound to innovate.

The forum will present numerous sound experiencesdebates and talks by professional experts in the field. By decrypting the challenges of tomorrow within the industry of audio, we aim to provide concrete sound solutions to deploy in any activity.

The program is developed around 5 themes, with several speakers that are all well-known experts within their field. They will share the upcoming trends of audio and sound in each industry.

Program

Thursday, January 21 from 2pm to 6pm – Online on registration
The first ever forum about the Power of Sound in the industry. A meeting place for companies that rely on sound and audio to invent the uses of tomorrow.
Sound experiences, debates and speakers decrypting the challenges of tomorrow within the industry of audio.

2.00PM

WHY THIS FIRST FORUM?
Frank Madlener, the President of Ircam Amplify

Christian Hugonnet, President of the Week of Sound

2.15PM

TODAY’S EXPECTIONS AND USES OF SOUND IN THE EVERYDAY LIFE OF A FRENCHMAN
Frédéric MICHEAU, Director of Opinion Studies at “OpinionWay
Key indicators of «the power of sound in the everyday life of a Frenchman» – study by OpinionWay made for Ircam Amplify – November 2020.

TALKS WITH BIG GAMECHANGERS
THE FURTURE AND THE TRENDS OF AUDIO WITHIN THE FUTURE INDUSTRIES

2.30PM

VIDEO GAMES & IMMERSIVE GAMING
Stéphane Roussel, CEO – Gameloft and COO Vivendi
Antoine Peltier, Worldwide Audio Manager – Gameloft

How will the future audio enrich gaming experiences?

3.00PM

HEALTH
Nawal OUZREN, CEO – Sensorion
What audio innovation in the health sector will help overcome a sound handicap?

3.30PM

ROBOTICS & IOT
Luc Julia, CTO and Senior Vice President of Innovation – Samsung Electronics
Jérôme Monceaux, CEO – Spoon Artificial Creatures

How do sound and vocal interfaces build new relationships with our everyday objects?

4.15PM

AUTOMOBILITY

AUTOMOBILITY
With Benedicte Le Nindre, UX/UI Program director – Renault Group 
How is sound going to transform our uses in the automotive industry?

5.00PM

THE MUSIC INDUSTRY
Avec Denis Ladegaillerie, CEO – BELIEVE
What major transformations are to come in the music industry?
Focus :
With Yvan Boudillet, Founder – TheLynk
The livestreaming and the new generation of virtual experiences. Is it a new market, a bubble or a threat?

5.45PM

CONCLUSION
Nathalie Birocheau, CEO – Ircam Amplify


COFFEE BREAKS

A moment to have a chat with the Ircam Amplify team
Nathalie Birocheau – CEO
Frederic Amadu – CTO
Marion Laporte – CBO
Nicolas Pingnelain – Head of Sales
Emmanuelle Zoll – Head of Design


SOUND EXPERIENCES

Surprises & teaser for the ears