Who we are

Ircam Amplify was created to make the very best in audio research and musical creation available to benefit markets, companies and new uses.

IRCAM, the Institute for Research and Coordination in Acoustics/Music was founded in 1977 by Pierre Boulez as a venue of cross-fertilization between science, technology and music creation. Today, it is one of the world’s premier centers of expertise in the realm of sound.

Ircam Amplify is the bridge between this recognized excellence in research and its real-life applications at a time when innovative uses for sound have transformed it into a significant challenge for many markets.

For the world of industry, IRCAM represents a precious fount of scientific knowledge and cutting-edge technological expertise, the legacy of 40 years of interdisciplinary research, experimental creations and innovations in the field of sound.

By offering companies exclusive access to this unique expertise, Ircam Amplify assists them with the design and development of new uses, products and audio experiences that distill the best of technology and emotion.

Ircam Amplify was established in 2019 as a subsidiary of IRCAM and is also funded by the Caisse des Dépôts – Banque des Territoires, Believe, Numeric Pipeline (Denis Thebaud) and E.T.R.E.

Welcome to the Age of Sound

In the last two decades, technological advances have revolutionized the way we communicate, and therefore how we create, distribute and consume audio content.

Sound has entered a new dimension: it now permeates new spaces and has been incorporated into new objects with which we interact through voice.

With its ability to arouse emotions and awaken memories, it also plays a growing role in a world in search of multisensory experiences.

It has risen to the forefront of new challenges for a growing number of sectors:

How can artificial intelligence be made to recognize human emotion in a speaker’s voice?  How do we make a synthetic voice sound more human? How can we protect against the “fake” voices of tomorrow? How can music recommendations be tailored to suit the mood of the listener? How can one track in a two-million title database be quickly found? How can we safeguard the quality of audio files? How can sound perception be used to improve the quality of life in cities or to facilitate mobility? How can we make immersive sound production more accessible?

Responding to these challenges involves grasping the limitless powers of sound: it opens up the paths of our imagination, it transforms our perception of the world and our surroundings, it directly stimulates our emotional intelligence, it heightens our everyday experiences.

Our added value keeping you stay one step ahead: by granting you access to IRCAM’s expertise, we allow you to reap the insights of a comprehensive approach to sound in all its dimensions: technological, creative and emotional.

Our mission

Ircam Amplify’s mission is to make the very best in audio research and sound creation from IRCAM available to benefit markets and new uses, with a view to envisioning, alongside the various players in audio ecosystems, a desirable future for sound.

The aim is to amplify the powers of sound with integrity and harmony, while ensuring that technology is always employed usefully and responsibly.

Our team

Ircam Amplify is a living organism, a place where each of its constituent identities shapes the substance matter of a system in motion.

With backgrounds in complementary sectors such as culture, innovation, technology and IT, our professionals form a productive, multidisciplinary team.

Each member brings his or her own passions and drive, formulating ideas that feed into the construction of the project that we all carry collectively. By blending the rational and the intuitive, the technical and the creative, the masculine and the feminine, the Ircam Amplify team is a reflection of its diversity and openness. Generosity of spirit and attentiveness are what carry our collective intelligence forward on a daily basis. They foster the ingenuity of the solutions we propose to our clients and form a firm anchor in a world in which it is essential to keep exploring.

Our team fully embodies our mission: to bridge different worlds in the universe of sound and to invent together the best possible future for all things sound-related.

Executive Team
Board of Directors
Sales Team
Engineering team
Client Experience
Communications Team
Product Team
Ircam Ecosystem
Product Team Space

Antoine Petroff

Director of Immersive Products - freelancer

He has been creating and developing innovative audio products for more than 20 years. Beyond being a studio and live recording sound engineer, he is an audio expert with a special expertise in immersive sound. He travels the world creating technologies that respond to emergent use cases.

Communications Team

Six talented graphic, editorial, and digital designers

Communications Team

Ilan Landau-Halimi

Digital Communication Project Manager

After studying culture and digital communications, project management and strategic monitoring at the University Paris VIII, he explored all facets of communication in the sound and music sector. He has worked in press relations for Orange, in partnerships for Qobuz Music Group, in digital communications for the Paris Chamber Orchestra, and in public relations for AGI-SON.

Product Team Interface

Matthieu Fraticelli

Research Engineer - Manager of Experimental Development

Coming from a sound-cinema program at École Nationale Supérieure Louis-Lumière, his work combines cinema post-production with research on the psycho-acoustic impacts of sound. His efforts employ numerous scientific methods to measure the effect of various sound experiences.

Nicolas_Pingnelain
Sales Team

Nicolas Pingnelain

Head of Sales

With an engineering degree and 10 years working in manufacturing, he has supported the entire sales cycle of technological SaaS solutions for leading companies such as Taleo, Oracle. In 2014, he became involved in the creation of Workday (HR, Finance and Technology). A company that has now become a leader in its market.

Board of Directors

Frank Madlener

President of Ircam Amplify and Director of Ircam

As an educated musician and philosopher, he leads IRCAM while assuring an artistic direction. Under his leadership, IRCAM has launched the international sound festival « ManiFeste » and the forum of art and innovation « Vertigo » at the Center Pompidou. In 2018, he initiated the creation of Ircam Amplify.

Product Team Data

Claire Lassalvy

Head of Product-Music Index

With an education in organizational management (Paris II), she specializes in information systems management – Big Data (Paris I). During a year, she was in charge of digital marketing at Mixvibes (a mixer for DJs).

Executive Team

Philippe Tour

Advisor

Philippe Tour is a French entrepreneur with a global reach. With his expertise in the tech, audio, and neuroscience sectors, he has created collaborations across the globe, from the United States, to Korea, Japan, Singapore, Malaysia, and China. For more than 30 years he has been showcasing his leadership in the worlds of entrepreneurship and technological innovation. His work includes numerous ventures with trailblazers in Silicon Valley and over 15 years as the CEO of Arkamys. Since 2018, he has shared his insights as an advisor to young companies and future leaders. He helps them create robust business networks and high-level B2B partnerships and provides valuable strategic expertise. He is also a French Foreign Trade Advisor.

Engineering team

Frederic Amadu

Chief Technology Officer - CTO

As a certified engineer, he has accompanied ARKAMYS for 17 years in their innovative solutions making them a leader in signal processing and embedded audiosolutions. There, he was Innovation Officer followed by a position as CTO. Furthermore, he is the originator of more than a dozen major patents in the field.

Product Team Interface

Romain Barthélémy

Sound Designer - freelancer

After a dual degree program in musical composition and industrial sound design at Maynooth University & Jules Massenet Conservatory of Music, and École Supérieure des Beaux-Arts du Mans, he became a composer and sound designer. His work lies at the crossroads of music, sound scenography, and industrial design. Mixing music and everyday noises, his projects take various listening contexts into account in order to create diverse sound experiences. His work includes: embodied sound installations, interactive interfaces, industrial objects, sound transcriptions of olfactory sensations, and musical compositions ranging from electro-pop to experimental music.

Executive Team

Nathalie Birocheau

Chief Executive Officer - CEO

As a certified engineer (Centrale-Supélec), and former strategy consultant, she has led several major cultural and media projects, notably within la Maison de la Radio. She became Deputy Director of France Info in 2016, where she led the creation of the global media franceinfo.

Engineering team

Four programmers

Engineering team

Bounlith Sirivong

Senior Developer

Senior Developer: After studying computer science and signal processing, specializing in digital imaging at IFSIC of University of Rennes 1), he began to develop his curiosity for innovation in various industrial sectors including: mobile phones, video games, and health technology. Then he helped develop cutting-edge software for audio and digital sound processing at Arkamys, virtual reality visualizations of industrial software at TechViz and Human-Machine Interfaces at Softbank Robotics Europe.

Board of Directors

Strategic Committee

  • IRCAM
  • CAISSE DES DÉPOTS – BANQUE DES TERRITOIRES
  • BELIEVE
  • NUMERIC PIPELINE
  • E.T.R.E

Executive Team

Eight advisors

Product Team Interface

Three sound designers

Executive Team

Elias Karam

Project Manager

An engineer by training, with degrees from ENSEIRB-Matmeca- Bordeaux INP and Kedge Business School, as well as a Google certified Project Manager, he coordinates project teams with strong digital and international ambition at IBM – Orchestra. His methodologies create and ensure smooth collaborations in complex environments.

Communications Team

Marion Laporte

Chief Brand Officer - CBO

With an education in Political Science, she has built several innovation and communication programs linking culture and economy for public and private institutions. In 2015, she initiated the development of the program « Ecole Pro » at the Center Pompidou.

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